DieselHate Couture


00:01:30, Color, Digital

Directed by Jovan Todorović
Stylist Marc Goehring
Director of Photography Christophe Collette
Editor Milena Z. Petrovic

Colorist Mikey Rossiter @ The Mill
Recording cover master Sizzer

Production Company Stink Films
Executive Producer Blake Powell

Producer Natalie Jacobson
Agency Publicis Italy

The film is all about flipping the language of abusers into words that can empower. The use of "I Wanna Be Loved By You" on the soundtrack is an ironic take on the premise of the campaign: it's not about being loved, but turning hate against the haters. The calypso treatment of the song celebrates, to an extreme, the liberation of acceptance.

This film is much more than a fashion film. It’s something that could create a lasting cultural impact by literally spinning the language of abusers into words that can empower. Obviously, ‘I Wanna be Loved by You’ is a tongue-in-cheek, ironic take on the central premise of the campaign - It’s not about being loved, it’s about turning hate against the perpetrators. What we loved about the Calypso style was that it celebrated - to an extreme - the liberation of acceptance.