12—310718

JennAirBound By Nothing

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Category

Commercial
00:01:32, Color, Digital

Credits
Directed by Jovan Todorović
Cinematography Albert Salas
Editor Milena Z. Petrovic
Color Mikey Rossiter
Sound Aleksandar Protic
Executive Producer Fran McGivern
Producer Natalie Jacobson
Production House Stink Films
Description

Bound by Nothing challenges and deliberately defies the conventions of the luxury appliance category. Bound by Nothing is reflected in all the brand’s touchpoints, from its bold new logo, website experience, a disruptive, edgy booth at the Architectural Digest Design Show in NYC, and an anthem film that’s more akin to fashion than to the appliance category.